Make the most of your Business Expertise
Track user behavior. Create blended-AI predictions. Deliver custom experiences and A/B test as you go. All from one platform.
Graphical UI and dashboards for clear information & easy management
Intergrated metrics and events system exposed in real-time
Automatic scaling for all Services can handle all traffic
Built in statistical analysis of page impressions, conversion and other KPI’s
Easy canary releases and AB testing of intelligent models
Record and model interactions in real time
Track the user interactions that matter most to your business. Profile your individual users and produce actionable insights. Feed them into your data science models and predict what your users want to see when.
PrimedIO’s tracking components integrate perfectly with your every channel and device. Interactions are stored as events with properties you can define at will, available as both real-time stream and long-term storage.
Customizable event types
Clicks, hovers, shares, conversions etc.
Web, mobile, app, smart TV, IoT - you name it
Track unique visitors
Over time, across locations and across points of interaction
Interaction by time, location, consumer-facing outlet etc.
Stream live data into your prediction models
AI Blending by design
Machine learning that fosters collaboration
PrimedIO helps gut feeling and statistical modeling go hand in hand. It’s easy to combine machine learning models, business rules and simple lists right from the Admin GUI or APIs. This gives your data scientists and domain experts incentive to collaborate and empower one another.
The result? Ongoing cross-disciplinary interaction that creates superior customer experience and boosts your bottom line.
Bonus: for once, your geeks and operatives will start, you know, grabbing lunch together.
Full-scale personalization, beyond recommendations
Treat your audience to unique experiences, delivered to your customer-facing outlets straight from the PrimedIO backend. Recommend products and content, price and advertise dynamically, and even tailor your UI elements to suit each user’s preference.
PrimedIO delivers quietly and reliably from the background, freeing you to work your way with full confidence:
- Stable, reliable, blazing-fast architecture
- Your data, IP and predictive artifacts remain 100% yours
- Use any model types and technology you deem fit
- Content recommendations: recommended for you
- Ad placement: at the start, halfway or end of a video/article
- Banner placement: at the top of the page, or on the side
- Offers: discount offer for high-probability churners
- Dynamic pricing: adjust price based on perceived urgency to maximise revenue
- Personalised UI: show article genres that the user frequents often at the top of the page
- Personalised content presentation: custom title, image or description
Models: beyond predictive artifacts
Traditional personalization services offer “models” as black-box predictive artifacts. You put the data in, the prediction comes out. PrimedIO is way more inclusive: you can treat any list as a ML model, be it machine-learning generated, human curated, or even a simple database query.
This enables you to complement behavioral tracking data with all the intelligence and know-how that you already possess:
- High-end machine learning predictive models
- Human derived models (editor’s picks, staff picks)
- Business rules (top N items, most recent)
- Advanced model blending
- Integrates with all major data science and big-data components
- Platform-independent (mobile, web, smart TV, IoT...)
- Sub 100ms query latency guarantee
- Horizontally scalable throughput
- 99.5% uptime guaranteed (when hosted on PrimedIO)
- Advanced A/B testing with sticky assignment
- Framework and language agnostic
Query rules and suggestions
Influence results with your business savvy and their past queries
Personalization and custom ranking
Deliver results based on user preference and your business goals
Synonyms and typo tolerance
Clarity out of the box, complemented with your own dictionaries
Use pre-built filters or easily add your own
Advanced analytics and A/B testing
Keep an eye on your performance and adjust trajectory in real time from the intuitive Admin GUI. Leverage the power of interconnected components and a robust architecture to make the most of your data and personalization.
Being relevant means being timely. If you figure out what your user wants to see by the time they’ve left, you’re already too late. Our advanced near-realtime tracking and low-latency predictions delivery ensure this never happens. Rapid development iterations mean successful ML applications – it’s called Machine Learning for a reason.
And you can learn the way you like. PrimedIO integrates perfectly with your tools, methods, and people. Not only you can train models with any framework or language you like; you can rely on the machine just as much as you’re comfortable. Using our blending functionality you get to decide how much the machine influences your human-curated content recommendations at any time.
We’re here to empower your data science team and save precious time. Our three components come together perfectly and are easy to set up and manage from both the Admin GUI and APIs. Train models using the same signals used to query predictions and avoid the overhead of defining semantics across devices and platforms.
And don’t you worry about the logistics of downloading daily batches of your own behavioral data from an external provider. PrimedIO just works and neatly integrates what you want to track with what you want to delivery. No more time lost in reconciling various tracking systems, distributed over several platforms.
What happens if you already have your own behavior tracking, or a custom delivery system? You can use either with PrimedIO without extra hassles: the architecture is platform- and framework-agnostic, built with genericity in mind.
Less sophisticated A/B variant testing methods assign A/B membership for each pageview over and over again. As such, they only allow for evaluation of very short-lived metrics, such as click-through-rate. This results in distorted optimization: for instance, “optimizing” only on CTR will promote clickbait content, which is rarely what you want.
Instead, sticky assignment means that A/B membership is assigned consistently across multiple sessions. One user, one consistent experience. This way you can track longer-lived metrics such as churn, repeat visits, time spent on page etc., and get a clearer, actionable picture of your users’ experience.