We’re here to empower your data science team and save precious time. Our three components come together perfectly and are easy to set up and manage from both the Admin GUI and APIs. Train models using the same signals used to query predictions and avoid the overhead of defining semantics across devices and platforms.

And don’t you worry about the logistics of downloading daily batches of your own behavioral data from an external provider. PrimedIO just works and neatly integrates what you want to track with what you want to delivery. No more time lost in reconciling various tracking systems, distributed over several platforms.

What happens if you already have your own behavior tracking, or a custom delivery system? You can use either with PrimedIO without extra hassles: the architecture is platform- and framework-agnostic, built with genericity in mind.

Less sophisticated A/B variant testing methods assign A/B membership for each pageview over and over again. As such, they only allow for evaluation of very short-lived metrics, such as click-through-rate. This results in distorted optimization: for instance, “optimizing” only on CTR will promote clickbait content, which is rarely what you want.

Instead, sticky assignment means that A/B membership is assigned consistently across multiple sessions. One user, one consistent experience. This way you can track longer-lived metrics such as churn, repeat visits, time spent on page etc., and get a clearer, actionable picture of your users’ experience.